Methods of NLP in arts management
8th International Conference on Writing Analytics, Winterthur, Switzerland, 5-6 September 2019(2019)
摘要
The boost of digital archives and libraries in art, literature, and music; the shift of cultural marketing and cultural criticism to social media and online platforms; and the emergence of new digital art and cultural products lead to an enormous increase in digital data, creating challenges as well as opportunities for arts management practitioners and researchers. For arts practitioners, NLP can be used to improve marketing and communication for target group analysis, event evaluation, (social) media analysis, pricing, social media optimization, advertisement targeting, or search engine optimization. In the field of archives, collections, and libraries, NLP can contribute to the improvement of indexing, consistency, and quality of databases as well as the development of suitable search algorithms. In the distribution of cultural products, online platforms can be improved and the markets analyzed.
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