A STUDY ON KIDS ATTITUDE TOWARDS CONSUMING HABITS OF SNACKS IN DINDIGUL CITY

Snacks are a part of Consumer Convenience/ Packaged Foods segment. Snacks food, which acts as a hunger quencher, is something away from main meal like breakfast or lunch or dinner. These are mainly consumed between meals either for enjoyment of its taste or brief supply of energy. Snack food generally comprises bakery products, ready-to-eat mixes, chips, namkeen and other light processed foods. Packaged snacks, which are convenient to consume and more appealing than prepared food, has become a big business. Shrinkage of formal lunchtime has created a new market segment with strong growth opportunities. Changing lifestyle is like eating while working, playing games, pubs and bars etc. has also created huge opportunities in this sector. The study is about kid’s attitude towards snacks consumption. In modern world kids may prefer more variety of snacks. Some kids may skip the foods by eating more quantity of snacks. The parents are also motivating their kids to eat snacks, either mother or father. Kid consumes snacks without any knowledge and doesn’t have any chance to know about healthiness and unhealthiness. While there appear to be few differences in the intakes of key snacks between these children, there may well be different influences on eating behaviors which would be important to consider in developing and implementing of programs promoting healthy snacks. The questionnaire assessed the frequency of consumption of fruit, vegetables, beverages (including soft drinks, fruit juice) and a range of non-core foods, that is, high-energy, nutrient-poor foods (potato crisps and salty snacks foods, chocolate and confectionery, cakes and sweet biscuits, fast food and pizza). The researcher used percentage, ranking and reliability analysis to know their attitude and results are very helps to create an awareness about healthy snacks.