THE MOTIVATING AND DEMOTIVATING EFFECTS OF NEGATIVE FEEDBACK ON CROSS-DOMAIN GOAL PURSUIT BEHAVIORS

Alison Xu,Shirley Y.Y. Cheng,Tiffany Barnett White

Journal of the Association for Consumer Research（2020）

引用 2|浏览9

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摘要

AbstractThis research shows that domain-specific negative feedback motivates consumers to pursue proving goals and demotivates people to pursue enjoyment goals in subsequent, unrelated situations. ...

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