#toolittletoolate: JUUL-related content on Instagram before and after self-regulatory action

Lauren Czaplicki
Lauren Czaplicki
Shreya Tulsiani
Shreya Tulsiani
Miao Feng
Miao Feng
Yoonsang Kim
Yoonsang Kim
Siobhan N Perks
Siobhan N Perks
Barbara Schillo
Barbara Schillo

PloS one, 2020.

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Abstract:

Our results reflect the limits of voluntary industry actions to reduce or change vaping-related content on social media. Rather, strong federal restriction on commercial tobacco marketing is the optimal pathway to reduce initial product marketing exposure among youth. These limits would make the emergence and viral contagion of brand-rela...More

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