Valence of Media Coverage about Electronic Cigarettes and Other Tobacco Products from 2014-2017: Evidence from Automated Content Analysis

Kwanho Kim
Kwanho Kim
Sharon Williams
Sharon Williams
Steven Binns
Steven Binns

Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco, 2020.

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Abstract:

This study describes the U.S. public communication environment about vaping and smoking for young people and offers a novel big data approach to analyzing media content. Results suggest that content has gradually become less negative toward the use of e-cigarettes and other tobacco products.

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