The Effect of Experience on Persona Perceptions

Soon-gyo Jung
Soon-gyo Jung
João M. Santos
João M. Santos
Shammur Chowdhury
Shammur Chowdhury

CHI '20: CHI Conference on Human Factors in Computing Systems Honolulu HI USA April, 2020, pp. 1-9, 2020.

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Abstract:

User perceptions of personas affect the adoption of personas for decision-making in real organizations. To investigate how experience affects the way an individual perceives a persona, we conduct an experimental study with individuals less and more experienced with personas. Quantitative results show that previous experience increases sev...More

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