Designing Prototype Player Personas from a Game Preference Survey

Jukka Vahlo
Jukka Vahlo
Aki Koponen
Aki Koponen
Soon-Gyo Jung
Soon-Gyo Jung
Shammur A. Chowdhury
Shammur A. Chowdhury

CHI '20: CHI Conference on Human Factors in Computing Systems Honolulu HI USA April, 2020, pp. 1-8, 2020.

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Abstract:

The competitiveness of the video game market has increased the need for understanding players. We generate player personas from survey data of 15,402 players' 195,158 stated game preferences from 130,495 game titles using the methodology of automatic persona generation. Our purpose is to demonstrate the potential of data-driven personas f...More

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