Personas and Analytics: A Comparative User Study of Efficiency and Effectiveness for a User Identification Task

Soon-Gyo Jung
Soon-Gyo Jung
Shammur Chowdhury
Shammur Chowdhury
Sercan Sengün
Sercan Sengün

CHI '20: CHI Conference on Human Factors in Computing Systems Honolulu HI USA April, 2020, pp. 1-13, 2020.

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Abstract:

Personas are a well-known technique in human computer interaction. However, there is a lack of rigorous empirical research evaluating personas relative to other methods. In this 34-participant experiment, we compare a persona system and an analytics system, both using identical user data, for efficiency and effectiveness for a user identi...More

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