A Literature Review of Quantitative Persona Creation

Kathleen Guan
Kathleen Guan
Soon-Gyo Jung
Soon-Gyo Jung
Shammur A. Chowdhury
Shammur A. Chowdhury

CHI '20: CHI Conference on Human Factors in Computing Systems Honolulu HI USA April, 2020, pp. 1-14, 2020.

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Abstract:

Quantitative persona creation (QPC) has tremendous potential, as HCI researchers and practitioners can leverage user data from online analytics and digital media platforms to better understand their users and customers. However, there is a lack of a systematic overview of the QPC methods and progress made, with no standard methodology or ...More

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