Make America Gracious Again: Collective Nostalgia can Increase and Decrease Support for Right-Wing Populist Rhetoric

Democracies across the globe are shaken by a new class of populist right-wing politicians. A defining element of right-wing populism is a preference for antagonistic rhetoric to describe opponents. Three studies connect support for right-wing populist rhetoric to collective nostalgia for the past. Importantly, the results show that collective nostalgia can both increase and decrease support for right-wing populist antagonistic rhetoric, depending on how the past is conceptualized. Nostalgia for a past characterized by political incorrectness is associated with increased support, whereas nostalgia for the past's greater decorum is associated with decreased support for right-wing populism. Studies 1 and 2 show this with vignettes. Study 3 measures support for Trump and the GOP in the 2018 midterm elections. Although right-wing populism is often seen as the result of a wave of nostalgia, our results show that this link can be disconnected and even reversed.