Linking entrepreneurship education and entrepreneurial intentions: an interactive effect of social and personal factors

Relatively few studies have sought to investigate the 'person × context' interaction in relation to its impact on the effectiveness of entrepreneurship education (EE) in determining an individual's entrepreneurial intentions (EI). This study endeavours to fill this crucial research gap in an emerging economy context by examining the moderating effect of personal and social factors on the EE-EI link. Using maximum variation sampling to survey 1,046 students in the urban city of Lahore, Pakistan and employing a hierarchical multiple regression analysis, this study examines the influence of explanatory variables on EI sequentially. Our counter-intuitive findings reveal that the rewarding impact of EE with regards to EI is greater for students with higher need for academic achievement (NAA) than for those with a lower NAA, and for non-business majors than for business majors, while EE has negligible effect on the EI of students from a family business background.