At the speed of Juul: measuring the Twitter conversation related to ENDS and Juul across space and time (2017-2018)

Tobacco control, 2020.

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Keywords:
electronic nicotine delivery devicesmediasocial marketingsurveillance and monitoring

Abstract:

Juul-related content grew exponentially on Twitter and spread across the entire country during the time when the brand was gaining market share. This social media buzz continued to increase even after FDA's multiple interventions to curb promotions targeting minors.

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