Accurate response in agricultural supply chains

•An MMFE-based accurate response framework can improve a commercial seed manufacturer’s profitability significantly.•Implementation of the MMFE in practice can be challenging due to scarcity of historical data and the inconsistent number of forecast updates.•Seeds with low to moderate demand uncertainty should be processed in a few batches relatively early in the planning horizon.•Seeds with high demand uncertainty should be processed according to the multi-ordering strategy following forecast evolutions.