Assessing the financial value of real-time energy trading services for privately owned non-commercial electric vehicles

•Shows that real-time trading services for e-vehicles are able to generate energy cost savings.•Establishes a testbed for assessing and optimizing real-time trading services.•Shows the impact of technology characteristics on the value of real-time trading services.•Shows the impact of e-vehicle owner characteristics on the value of real-time trading services.•Recommends policy measures for implementation of real-time trading services to stimulate e-vehicle adoption.