Sustainable Knowledge from Consumer Perspective Addressing Microfibre Pollution

Purpose This research investigates sustainable knowledge from a consumer perspective, thereby focussing on the issue of microfibre pollution (MFP) within the context of the athleisure wear industry. Design/methodology/approach This research is exploratory in nature and supports its findings with 15 in-depth semi-structured interviews with consumers who have an invested interest in athleisure wear and have either a fashion or a textile science background. Findings The results provide an insight into how different types of knowledge influence one another and which ones can act as barriers to acting more sustainably and more specifically in reducing MFP. Originality/value This research identifies interlinks between different knowledge types and potential barriers that need to be overcome in order to act more sustainably.