The effect of informal and formal institutions on foreign market entry selection and performance

We investigate the impact of informal institutional distance and formal institutions on a key decision (namely location choice) of multinational enterprises (MNEs) when they expand abroad through foreign direct investment. The findings of the research that has analyzed these decisions have been non-conclusive, and this study aims to provide further theoretical and empirical evidence by considering the interaction effect of informal institutional distance and formal institutions in the location choice and its performance implications. Through an analysis of the internationalization of mobile telecommunications carriers, we demonstrate that formal institutions in a host country positively moderate the negative relationship between informal institutional distance and the likelihood of an MNE entering that country. Moreover, we find that those location choices that can be predicted through the institutional lens obtain higher performance than those entries that cannot be predicted through the interaction of informal and formal institutions.