Giving Faces to Data: Creating Data-Driven Personas from Personified Big Data

IUI '20: 25th International Conference on Intelligent User Interfaces Cagliari Italy March, 2020, pp. 132-133, 2020.

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Abstract:

Creating personas from large amounts of online data is useful but difficult with manual methods. To address this difficulty, we present Automatic Persona Generation (APG), which is an implementation of a methodology for quantitatively generating data-driven personas from online social media data. APG is functional, and it is deployed with...More

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