Modeling the Dynamics of Online Review Life Cycle: Role of Social and Economic Moderations

European Journal of Operational Research(2020)

引用 13|浏览44
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摘要
•Propose an agent-based model using 153-month data from an online review system.•Model accurately describes the life cycle of online review volume and social bonds.•In early (later) stage, economic (social) moderator can improve review volumes.•Review volume impacts social bond, but our moderators cannot improve bonds.•The combined mechanism outperforms stand-alone ones at high moderation level.
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关键词
E-commerce,Online review systems,Agent-based model,Moderating effect,Big data
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