When negotiators with honest reputations are less (and more) likely to be deceived

•We examine deception towards negotiators with varying commendable reputations.•We find a difference between two communal reputations: honest and friendly.•Honest counterpart reputations enhance integrity-based trust and curtail deception.•Anticipated post-lying emotions and positive reciprocity play a role in the process.•Advantage of honest reputation disappears and can even backfire when refuted.