Optimal pricing and inventory policies with reference price effect and loss-Averse customers

Qiang Wang,Jie Wu,Nenggui Zhao,Qingyuan Zhu

Omega（2021）

引用 24|浏览3

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摘要

•A dynamic pricing model that jointly consider inventory decision is studied.•Customers in the market are loss-averse.•Reference price has a directly impact on the customers’ purchase utility.•Demand is determined from customers’ purchase utility through an MNL model.

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关键词

Pricing,Inventory,Loss-averse customer,Reference price,Multinomial logit model

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