Corporate identity orientation and disorientation: A complexity theory perspective
Journal of Business Research(2020)
摘要
•If strategic orientation exists, so could strategic disorientation.•Complexity theory is useful to explore the relationship between orientation and disorientation.•The notion of corporate identity disorientation is introduced.•Corporate identity disorientation may not be wholly negative, possible benefits are discussed.•Negatives of corporate identity orientation are also discussed.
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关键词
Corporate identity,Complexity theory,Strategic orientation,Corporate identity orientation,Corporate identity disorientation
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