Designing Whole Journey, Multimodal Transport Provision

EU transport research is led by a vision of sustainable, accessible, inclusive, joined up transport services. The FP7 METPEX project developed a standardized tool for measuring the quality of multimodal whole journeys, to identify where public transport could be improved to attract more users, combatting the fragmentation which characterizes transport design and research. With 16 European partners in 12 countries, KPIs were developed articulating standards to ensure a satisfactory whole journey experience for different traveller groups. They framed the range of design opportunities and responsibilities, to embrace a holistic, inclusive, empathic approach. This broad case study of design integration, signals 4 design areas (infrastructure, information, system design and vehicles) involving 13 types of design specialist. The passenger is central to an integrated approach and there is a clear and timely need for a 'Passenger Champion' who can insure a user focus for an integrated design approach.