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Uplift Modeling For Multiple Treatments With Cost Optimization

2019 IEEE INTERNATIONAL CONFERENCE ON DATA SCIENCE AND ADVANCED ANALYTICS (DSAA 2019), pp.422-431, (2019)

Cited by: 3|Views71
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Abstract

Uplift modeling is an emerging machine learning approach for estimating the treatment effect at an individual or subgroup level. It can be used for optimizing the performance of interventions such as marketing campaigns and product designs. Uplift modeling can be used to estimate which users are likely to benefit from a treatment and then...More

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Zhenyu Zhao
Zhenyu Zhao
Totte Harinen
Totte Harinen
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