Designing Through Value Co-creation - A Study of Actors, Practices and Possibilities.

The customer-provider collaboration that was diminished during the industrial revolution is being revived to achieve higher customer satisfaction and a competitive edge. Manufacturers are now interested in co-creating value with their customers to design a customized and sustainable solution. Value co-creation is being implemented by various businesses to solve customer problems using a combination of products and services to form product-service systems (PSS). Although PSS is promising, its design method is underexplored. This paper proposes a product-service system design method by combining the concepts of actor-network theory and service-dominant logic. A case study was conducted on a newly built factory to test the proposed method in identifying the actors, practices and possibilities in the design process.