Toward an Aggregate, Implicit, and Dynamic Model of Norm Formation: Capturing Large-Scale Media Representations of Dynamic Descriptive Norms Through Automated and Crowdsourced Content Analysis

Jiaying Liu
Jiaying Liu
Leeann Siegel
Leeann Siegel
Laura A Gibson
Laura A Gibson
Yoonsang Kim
Yoonsang Kim
Steven Binns
Steven Binns

The Journal of communication, pp. 563-588, 2019.

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Keywords:
Content AnalysisCrowdsourced CodingDescriptive Social NormsE-cigarettesSmokingMore(2+)

Abstract:

Media content can shape people's descriptive norm perceptions by presenting either population-level prevalence information or descriptions of individuals' behaviors. Supervised machine learning and crowdsourcing can be combined to answer new, theoretical questions about the ways in which normative perceptions form and evolve through repea...More

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