Toward an Aggregate, Implicit, and Dynamic Model of Norm Formation: Capturing Large-Scale Media Representations of Dynamic Descriptive Norms Through Automated and Crowdsourced Content Analysis
The Journal of communication, pp. 563-588, 2019.
Content AnalysisCrowdsourced CodingDescriptive Social NormsE-cigarettesSmokingMore(2+)
Media content can shape people's descriptive norm perceptions by presenting either population-level prevalence information or descriptions of individuals' behaviors. Supervised machine learning and crowdsourcing can be combined to answer new, theoretical questions about the ways in which normative perceptions form and evolve through repea...More
Full Text (Upload PDF)
PPT (Upload PPT)