Exploring Travelers' Characteristics Affecting their Intention to Shift to Bike-Sharing Systems due to a Sophisticated Mobile App.

Many cities have already installed bike-sharing systems for several years now, but especially in recent years with the rise of micro-mobility, many efforts are being made worldwide to improve the operation of these systems. Technology has an essential role to play in the success of micro-mobility schemes, including bike-sharing systems. In this paper, it is examined if a state-of-the-art mobile application (app) can contribute to increasing the usage levels of such a system. It is also seeking to identify groups of travelers, who are more likely to be affected by the sophisticated app. With this aim, a questionnaire survey was designed and addressed to the users of the bike-sharing system of the city of Thessaloniki, Greece, as well as to other residents of the city. Through a descriptive analysis, the most useful services that an app can provide are identified. Most importantly, two different types of predictive models (i.e., classification tree and binary logit model) were applied in order to identify groups of users who are more likely to shift to or to use the bike-sharing system due to the sophisticated app. The results of the two predictive models confirm that people of younger ages and those who are not currently users of the system are those most likely to be attracted to the system due to such an app. Other factors, such as car usage frequency, education, and income also appeared to have slight impact on travelers' intention to use the system more often due to the app.