Delimiting disruption: Why Uber is disruptive, but Airbnb is not

I offer reasons why disruption theory needs a revamp, define post-adoption then point out the gap between the considerable literature in marketing on post-adoption behavior, and the dearth in its immediate corollary, namely disruption. I then criticize the current definition of disruption and offer one instead, followed by three recent examples - iPhone, Uber, and Airbnb - where the claim is that the first two are indeed disruptive innovations, while the latter is not.