Experiencing immersive virtual reality in museums

Hyunae Lee,Timothy Hyungsoo Jung,M.Claudia tom Dieck,Namho Chung

Information & Management（2020）

引用 162|浏览46

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摘要

•The experience economy theory is tested in the VR museum context.•Absorption is revealed as an antecedent of immersion.•Education, entertainment, esthetics, and escapism affect the VR museum experience.•The proposed model is superior to its rival model.

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关键词

Experience economy,Absorption,Immersion,Virtual reality,Museum,Tourism

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