Archeological Tourist Destination Image Formation: Influence of Information Sources on the Cognitive, Affective and Unique Image
FRONTIERS IN PSYCHOLOGY, pp. 23822019.
A destination's image is a critical factor in tourists' perceptions and evaluations of said destination. This paper analyzes the formation of the tourist destination image of Segobriga Archeological Park, a cultural destination located in the province of Cuenca (Spain) that holds great heritage value. To this end, the paper adopted a mult...More
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