Archeological Tourist Destination Image Formation: Influence of Information Sources on the Cognitive, Affective and Unique Image

Nuria Huete-Alcocer
Nuria Huete-Alcocer
Víctor Raúl López-Ruiz
Víctor Raúl López-Ruiz
Alicia Izquiedo-Yusta
Alicia Izquiedo-Yusta

FRONTIERS IN PSYCHOLOGY, pp. 23822019.

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Abstract:

A destination's image is a critical factor in tourists' perceptions and evaluations of said destination. This paper analyzes the formation of the tourist destination image of Segobriga Archeological Park, a cultural destination located in the province of Cuenca (Spain) that holds great heritage value. To this end, the paper adopted a mult...More

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