Learning Adaptive Display Exposure for Real-Time Advertising

Proceedings of the 28th ACM International Conference on Information and Knowledge Management, pp. 2595-2603, 2019.

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Keywords:
adaptive ads exposure constrained two-level reinforcement learning deep reinforcement learning learning to advertise real-time advertising

Abstract:

In E-commerce advertising, where product recommendations and product ads are presented to users simultaneously, the traditional setting is to display ads at fixed positions. However, under such a setting, the advertising system loses the flexibility to control the number and positions of ads, resulting in sub-optimal platform revenue and ...More

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