Learning Adaptive Display Exposure for Real-Time Advertising
Proceedings of the 28th ACM International Conference on Information and Knowledge Management, pp. 2595-2603, 2019.
adaptive ads exposure constrained two-level reinforcement learning deep reinforcement learning learning to advertise real-time advertising
In E-commerce advertising, where product recommendations and product ads are presented to users simultaneously, the traditional setting is to display ads at fixed positions. However, under such a setting, the advertising system loses the flexibility to control the number and positions of ads, resulting in sub-optimal platform revenue and ...More
PPT (Upload PPT)