Investigación transmedia. Cultura participativa en la creación del conocimiento académico

An experimental project of the University Jaume I , Castellon, Spain, to use transmedia narratives to facilitate the participation in the communication of science is presented. More precisely, it presents the conclusions of the project "Agora Digital: narrativas transmedia y cultura participativa en la comunicacion cientifica", backed by the Spanish Foundation for Science and Technology (Fecyt), in which members of ten research groups and the Technological Center Espaitec, have participated. This study approaches transmedia narratives and the implementation of gamification strategies as an opportunity to advance from the field of communication towards more responsible research, aligned with the expectations and values of the citizens. The results of the project has been useful to introduce the institutional communication channels to the research community of the University Jaume I and as a pilot of the international project Out of the box.