Masculinities at play. A sociocultural approach to the practices of risky riding among male motorcyclists in Valledupar, Colombia

•Masculinity subjectivities in motorcyclists are associated to risky behaviors.•RTIs support manliness (bravery, invulnerability, and control).•Seeking pleasure sensations motivate the decision to assume risky behaviors.•Educative strategies with a gender approach are crucial to promote road safety.•Articulating different interventions of road safety helps to reduce RTIs.