The Automated Copywriter: Algorithmic Rephrasing of Health-Related Advertisements to Improve their Performance

Youngmann Brit
Youngmann Brit
Gilad-Bachrach Ran
Gilad-Bachrach Ran
Karmon Danny
Karmon Danny
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Abstract:

Search advertising is one of the most commonly-used methods of advertising. Past work has shown that search advertising can be employed to improve health by eliciting positive behavioral change. However, writing effective advertisements requires expertise and (possible expensive) experimentation, both of which may not be available to pu...More

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