An Empirical Investigation of V LIVE's Service Quality and Users' Acceptance.

V LIVE, a Korean real-time mobile broadcasting app, is the focus of this investigation. As research on this service is scarce, the paper concentrates on the evaluation of the service quality and users' acceptance to serve as a first step and basis for following investigations. Data is collected by developing and distributing (non-probabilistic) a survey. The survey aspects derive from the Information Service Evaluation model. Additionally, a qualitative analysis of the objective service quality is done as well. All in all, V LIVE is not only well accepted but highly satisfactory as well. Especially, usefulness and fun are proved as satisfying.