Asymmetric Association of Resources: Conditions Under Which the Separation and Integration of Idea Generation and Implementation Support Product Innovation

This paper examines an alternative view of the use of resources in R&D teams and proposes a way to resolve the dispute between integration versus separation of idea generation and idea implementation concerning the achievement of high levels of product innovation. Contrary to the symmetric approach espoused by earlier studies, the hypotheses here are grounded in the notion that resources have an a...