Audience analysis as organizational change agent: A project management methodology approach
The Journal of Modern Project Management(2019)
摘要
Survival is number one motive of companies today; therefore the majority of necessary changes and related projects within the organizations aim to secure this. However, failing to use a project management methodology may jeopardize an organization’s project management efforts and overall effectiveness, where number one reason of failures with implementing a project management methodology is related to change domain in different audience groups. This paper contributes to name the audience characteristics and relying strategies accordingly.
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