Does masculinity moderate the relationship of height with height dissatisfaction? Findings from an Internet forum for short statured men.

•Shorter height was associated with increased height dissatisfaction.•Taller men were lower in height dissatisfaction, but higher in masculinity.•Conformity to masculine norms was associated with increased height dissatisfaction.•Masculinity moderated the relationship between height and height dissatisfaction.•Greater conformity to masculine norms increased the strength of this relationship.