Is change the only constant? Profile change perspective on #LokSabhaElections2019

Users on Twitter are identified with the help of their profile attributes that consists of username, display name, profile image, to name a few. The profile attributes that users adopt can reflect their interests, belief, or thematic inclinations. Literature has proposed the implications and significance of profile attribute change for a random population of users. However, the use of profile attribute for endorsements and to start a movement have been under-explored. In this work, we consider #LokSabhaElections2019 as a movement and perform a large-scale study of the profile of users who actively made changes to profile attributes centered around #LokSabhaElections2019. We collect the profile metadata for 49.4M users for a period of 2 months from April 5, 2019 to June 5, 2019 amid #LokSabhaElections2019. We investigate how the profile changes vary for the influential leaders and their followers over the social movement. We further differentiate the organic and inorganic ways to show the political inclination from the prism of profile changes. We report how the addition of election campaign related keywords lead to spread of behavior contagion and further investigate it with respect to "Chowkidar Movement" in detail.