Neural Correlates of Public Apology Effectiveness

    Frontiers in human neuroscience, pp. 2292019.

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    Keywords:
    causal attribution theoryconflict resolutioncrisis managementfMRIsocial neuroscience

    Abstract:

    Apologizing is an effective interpersonal conflict resolution strategy, but whether, and if so how, organizations should issue public apologies after crises remains less clear. To assuage the fear of possible crisis reoccurrence, public apologies may be effective when they provide a comprehensive account of what happened and clarify actio...More

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