Audiovisual Design for Generative Systems: A Customized Audiovisual Experiment.

The production of audiovisual content has become an increasingly complex activity as new features of interaction, sharing, different screens and forms of visualization are becoming popular. The architecture of Audiovisual Design arises as a theoretical-methodological instrument for analysis and creation of digital audiovisual content. The purpose of this article is to describe the process of building an audiovisual system based on individuals’ data to establish a personalized content enjoyment, using the Audiovisual Design method. The construction of the system revealed that elements available in Audiovisual Design, as designing lines, roles and triggers are potential aspects for creation of modern audiovisual content.