Analysis the Impacting of "User Experience" for Chinese Mobile Phone's Brands Market Changing.

Entering the 21st century, the transition of the economic form and the “people-centered” design of the force of the trend of combining people show a strong preference blurs aesthetic inclination, and experience design attention; and highlights the importance of user perception value. The mobile phone market is not exceptional also, under the lead of apple, each of big mobile phone brands have set up the user experience department, to introduce the relevant personnel. Not only in terms of visual image, interaction design, through the visualization image visual summary, show the characteristic of enterprise spirit and enterprise culture. More vivid, specific, sensitive to product characteristics, brand value, corporate philosophy, and other information to the audience. For consumers the most direct and most users and vivid brand image, create a better experience for the foundation. And, in the process of enterprise overall brand management, are often based on user experience, a good user experience has become a brand is the key to improve the image of the market. This paper mainly focuses on China’s current mobile phone market, respectively for major brands, such as Apple, Huawei, Xiaomi, Samsung, … etc., to analyze the change course of brands,and to discuss the user experience in brand building and the important role and significance in the process of communication.