Evaluating tourists’ emotional experiences regarding destination casino resorts: An impact-asymmetry analysis

The aim of this study is to identify the basic, excitement, and performance emotions that influence tourists’ satisfaction and dissatisfaction with destination casino resorts. The study develops a measurement scale that consists of both positive and negative emotions. Two hundred and ninety eight valid questionnaire responses are analyzed using an extended impact-asymmetry analysis (IAA) in order to explain how positive and negative emotions can influence overall satisfaction of gaming and non-gaming tourists. This study demonstrates how to use an IAA to classify negative emotions into negative basic, excitement, and performance factors. The study contributes to knowledge on how to combine three-factor theory with emotion theory. The results add to our understanding that most of the negative emotions generated from gaming will not result in tourist dissatisfaction with destination casino resorts. These findings lead on to further investigation of the effects of negative emotions towards destinations in the context of three-factor theory.