French Households and Fish Consumption: What Characterizes Households that Should be Targeted to Increase Fish Consumption: An Abstract

Fish has preventive effects against various chronic illnesses that have become a health threat in modern societies. Even though health authorities recommend consumption of fish at least twice a week, consumption in many countries is far lower, for example, in France, so finding ways to increase fish consumption is important. Social marketing is thought to be effective in encouraging healthy eating. In order to apply social marketing, the appropriate target groups need to be identified, but previous studies on the relationship between fish consumption and sociodemographics show conflicting results. Further investigation is therefore needed to produce reliable results for policy makers who prioritize scarce resources.