Spiritual myths of consumption: puritanism, transcendentalism and the consubstantiation of the American consumer

    Journal of Marketing Management, pp. 410-426, 2019.

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    Abstract:

    ABSTRACTContemporary consumer trends in America are profoundly influenced by the enduring religious values of Puritanism and the more secular spiritual values of Transcendentalism. Both belief systems have deeply penetrated American collective memory. While they share common historical roots, the tensions that emerge from their difference...More

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