Design Issues in Automatically Generated Persona Profiles: A Qualitative Analysis from 38 Think-Aloud Transcripts

Sercan Sengün
Sercan Sengün
Soon-gyo Jung
Soon-gyo Jung

conference on human information interaction and retrieval, pp. 225-229, 2019.

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Abstract:

Increased access to data and computational techniques enable innovations in the space of automated customer analytics, for example, automatic persona generation. Automatic persona generation is the process of creating data-driven representations from user or customer statistics. Even though automatic persona generation is technically poss...More

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