Beyond the Click: a First Look at the Role of a Microblogging Platform in the Web Ecosystem

As the largest microblogging service in China, Sina Weibo, is associated with a huge amount of traffic to and from other major websites. Thanks to a massive set of anonymized data from a major operator covering a large-scale metropolitan area, we extract the click-based transitions between Weibo and other websites. Such transitions have not been looked into in most studies that rely on the visible...