Holier than Thou? Identity Buffers and Adoption of Controversial Practices in the Islamic Banking Category
Academy of Management Journal, pp. 1252-1277, 2018.
Existing scholarship on categories frequently highlights how some category members may violate codes that others diligently abide by. In this paper, we take into account the differences in identity across category members, and ask how these relative differences determine their response to a code-violating change. Taking a case where categ...More
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