Why Invest In Green Technologies? Sustainability Engagement Among Small Businesses

This study examines the links between sustainability engagement and green technology investments. Using data on 139 Finnish small businesses, the results show a positive relationship between the two. The sustainability engagement of small businesses affects their interest in investing in green technology. However, engagement in environmental sustainability does not seem to be the main motivator behind green technology investments. The results of the mediation analysis show that when investing in green technologies, companies do not consider environmental sustainability as a main value but as a way of achieving social and economic value.