Consumers’ behaviour in fast-food restaurants: a food value perspective from Spain
BRITISH FOOD JOURNAL, pp. 386.0-399.0, 2019.
Purpose The purpose of this paper is to understand consumers' behaviour in fast-food restaurants in Spain. To this end, the authors conducted a survey that combined a classification of food values, as proposed in the relevant literature, with a related model that links personal values to behaviour. Design/methodology/approach A sample of ...More
Full Text (Upload PDF)
PPT (Upload PPT)