Consumers’ behaviour in fast-food restaurants: a food value perspective from Spain

Carmen M. Gómez-Cantó
Carmen M. Gómez-Cantó
Jorge Pelegrin-Borondo
Jorge Pelegrin-Borondo

BRITISH FOOD JOURNAL, pp. 386.0-399.0, 2019.

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Abstract:

Purpose The purpose of this paper is to understand consumers' behaviour in fast-food restaurants in Spain. To this end, the authors conducted a survey that combined a classification of food values, as proposed in the relevant literature, with a related model that links personal values to behaviour. Design/methodology/approach A sample of ...More

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