Cooperation or competition – When do people contribute more? A field experiment on gamification of crowdsourcing

Benedikt Morschheuser,Juho Hamari,Alexander Maedche

International Journal of Human-Computer Studies（2019）

引用 208|浏览107

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摘要

•Field experiment on competitive, cooperative, and inter-team competitive gamification.•Intrinsic motivation, contribution and WOM highest in inter-team competition.•Users organized into teams rather than as individual is more optional structure.

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关键词

Gamification,Crowdsourcing,Augmented reality,Goal setting,Social interdependence,Collaboration

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